The Super Alpine 500 is an annual vintage automobile rally that provides drivers and navigators with a demanding check-point style race, followed by an action-packed weekend of skiing and aprés in Thredbo. The Super Alpine 500, was named after the 500-kilometre route between Sydney and Thredbo.
The branding design was inspired by vintage racing car style with a modern and slick twist, including a simple, bright colour palette, clear typography, and dynamic visuals.